Inalytics, had created its own formula to quantify investment decisions, with data spanning 20 years across some of the world’s largest investment portfolios. Recent months had seen a spike in competitors starting to develop similar software, which provided both competition and awareness about these relatively new services. 
Core KPIs:

A comprehensive technical audit of the Inalytics website was conducted, identifying both immediate optimisations and long-term strategic goals. By pinpointing key challenges, an in-depth Search Market Analysis was performed, evaluating search and sales competitors, high-value search terms, and those best avoided.

To enhance lead generation, the SEO team optimized Inalytics’ PDFs by developing dedicated landing pages for each document. These pages were meticulously crafted based on keyword research, with all PDFs made fully HTML accessible for improved search visibility.